Global Penetration of mobile phones on track to surpass three billion in the next few years.

SMS, also known as text messaging, is built into over 95 percent of all mobile phones in the market place today.

Text messages have over a 90% read rate compared to an 8% read rate of email and 2% of print.

Today, more than 92.5 million consumers actively text message in the United States.

Worldwide over 350 Billion text messages are exchanged monthly, of those 15% are commercial and marketing.

A recent Jupiter Research reported 30% of consumers want to have coupons sent to their cell phones.